Building brands that inspire.
Your first step in the logo design process is to understand what the brand embodies and what the business’s goals are. This is known as the Client Discovery phase. There’s no one-size-fits-all for logo design—a logo is only as good as its representation of a business, so it won’t be effective unless you first know what kind of impression the brand is aiming for.
And that’s how we started building BRANDS that INSPIRE.
A lot of the information you’ll need should be in the design brief. But there are always clients who can’t articulate what they want or don’t know themselves, and it is up to the designer to draw this information out. And even in the case of the most detailed, well-composed briefs, designers should probe deeper—explore how the client really feels about their business and the awesome work that they do in words that go beyond the official corporate statement. Every bit of insight you can get into the company and the people that comprise it will contribute to the success of your design in the long run.
Please do check out our logo design works and get in touch especially if you’re in need of a distinctive brand identity.
Developing an identity
Just like the brand strategy, the physical or digital space the logo will occupy should also inform your design choices. Research where the logo will be used—this is known as the Application Discovery phase. Although you may not yet have a complete list, the earlier you can predict how your logo will be used, the better for logo development. Where you need your logo might determine the color model, the shape or even design software used.
Smart logo development brings brands to life
You could say that great design takes talent, but you can never know for sure what that means or whether you have it. What you can say for sure is that great logos do not happen by accident. They are the result of critical thinking, interrogating, collaborating, exploring, failing and starting again.
Each detail of your logo—colors, fonts, sizes, shapes and more—can affect the kind of impression it makes on customers. Although at the end of the day your logo may not resonate with every single viewer, a robust logo design process is your best opportunity to bring your brand vision to life.
Prepare and deliver the final logo files
With your logo finalized, it’s time to deliver your final files! You should determine what design files your client needs at the start of the process (in case they have any special requirements).Be sure to include basic variations of the logo, such as full color, black, white and monochrome.
If you are using a standard font (as opposed to custom lettering), you should also outline the text. Otherwise, the font will change on computers that do not have it installed.You should also inform the client of any fonts used in the logo in case they will need them for future branding projects (be advised that most font licenses require the client to purchase it themselves).This is all information that is great to include in a brand style guide. Not only does this ensure that your logo will be used correctly long after you are gone, it makes a great parting gift for the client and increases their confidence in the brand vision you’ve crafted for them.