Content Marketing Company in Chennai

Social commerce

In 2024, social commerce will play a bigger part in society. Customer evaluations, employee advocacy, and other forms of content provide a framework for brand- based content opportunities and social proof chances. It is simpler to convert social media viewers into consumers by eliminating the process of tapping from a social media app to the brand website to make a purchase.

Personalization

Finding ways to personalize information without making their workflows too time- consuming is one of the main issues facing digital marketers. Client data must first be collected to create tailored experiences that stand out from the competition. At each point of the purchasing process, you may customize the consumer experience.

Personalized landing pages

Personalized product recommendations

Personalized email follow-ups

Personalized offers

BlockChain, IOT, AR, and upcoming technologies

Audience Engagement

Without mentioning the most recent cutting-edge technology, no list of latest digital marketing trends of 2023 would be complete. Blockchain, Augmented reality (AR), and the Internet of Things (IoT) are all transforming how organizations approach today digital marketing trends , even though their effects still need to be foreseen.

The number of users connected to loT devices and smart objects is predicted to expand more greatly between 2020 and 2030, according to statistics Due to this expansion, digital marketers now have special opportunities to advertise to customers daily naturally.

Moreover, augmented reality has been incorporated into numerous cutting-edge marketing techniques. Another intriguing example of cutting-edge technology for marketing is the metaverse.

Other Stack

Below are some of the technology tools and languages we are conversant in. As a top website redesign agency,
we keep ourselves abreast of the latest technology developments.